In my last installment on this topic, I discussed holding an open house, seminar, or other event as a fast way to increase revenues. Today’s method is even quicker.
Method #2: Send a Special Offer to Existing Contacts
Most businesses have contact records for past clients, current clients, and prospects. If you don’t, your assignment is to devise a way to begin capturing such data and never (never, never) let a client or prospect interact with you again without obtaining his or her contact information--at least in its simplest form.
On that note, I once served a retail store owner who was struggling and had not captured any data on the company’s customers. The first thing we did was create an offer to make to each person who entered the store in exchange for his or her information so special VIP client deals could be personally extended to them. Within a week or two, the idle store clerks were making calls to these people informing them of a special offer in a brief, 20- or 30-second phone call, allowing them to easily break from their calls when clients entered the store. Within a few months, sales were strong and the company was out of trouble.
The five most popular ways to extend special offers to contacts are:
:: in person
:: by phone
:: by direct mail
:: by email or text
:: through social media.
Email, text, and social media have become particularly strong contenders as vehicles for carrying special offer messages due to their low cost and convenience. While this isn’t a bad thing, remember that they are low-cost and convenient for everyone, making them heavily used and, in some cases, less effective than other methods. Being a high-touch contender in an electronic world may serve you well. Consider all your possibilities carefully before deciding how you will extend your special offers.
So what is your special offer for your prospects? What about existing clients? How will you extend your offer to them? Gather your team, decide on the strategy behind your offer, develop the campaign, determine the best vehicle for your message, and execute.
I’ve increased clients’ top-line revenues by 20%, 50%, even 100% in as little as one month using this one technique. How will you employ it? Don’t just think about it. Do it today!
Here’s to your marketing success!
Bryan Waldon Pope