Have you ever found yourself in the situation of being a new-hire who is expected to perform “by the book,” yet not only is there no book, there’s no real formal hands-on training? We all have at some point in the past. So my big question for you as a business owner or marketing decision-maker is this: Are your employees suffering from this problem?
A significant part of marketing is delivering the experience promised, or even alluded to, in your ads, articles about your business, on your blog, on your website, or anywhere else a prospect may encounter information about your company and develop an expectation. And delivering this experience can’t happen without quality, consistent employee training.
Here are a few thoughts from my history as an employer that will help you engage in more effective, consistent training that will ensure your clients of the experience they are seeking:
1. Training is not a one-time event. A 30-minute, full-day, or even multi-day training session is not going to immerse your new employees in the culture you want to create for them and your clients.
2. Training is not something that should be detached from the work experience. If all one’s training is in a classroom, yet all his work is done at a service counter, on a production floor, driving a bus, helping clients on the phone, or anywhere else (other than a classroom, I suppose), you’re missing the most powerful training opportunities. Get hands-on in real-world scenarios to make the training stick.
3. The most powerful, yet most subtle, training comes from you as a leader every day. Every thought you think about your employees and clients, every word you say, every action you take screams your true beliefs. Are your thoughts, words, and actions training your employees the way you’d like?
Here’s to your marketing success!
Bryan Waldon Pope
Marketing Success Institute