Monday, July 26, 2010

Doing What is Required

“It’s not enough that we do our best; sometimes we have to do what’s required.”

I’m sure Winston Churchill wasn’t talking about marketing specifically when he made this statement, but he may as well have been. It applies here as it does everywhere else.

If you feel you’ve done your best, but your marketing isn’t bringing the results you’d like, perhaps you’ve missed some requirements. You may not be spending the time you need to. You may not have the right team in place. You may be sending the wrong message out. You may be sending that message to the wrong audience… The possibilities for falling short of meeting the requirements necessary to be successful in our marketing efforts are many.

Quick self-assessment:

:: Is your marketing everything you’d like it to be? Are you getting the results you want?

:: Are you really doing your best? Are you aware of things you should be doing that you aren’t?

:: Are there things you should be doing you’re not even aware of? What are you going to do to become better educated?

Always do your best. That goes without saying. But along with doing your best, make sure you’re doing what is required. The best of misdirected efforts won’t bring the results you are seeking.

Here’s to your marketing success!

Bryan Waldon Pope

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