I just received an email from a vendor I've used a number of times in the past offering me "exclusive pricing" on some of their products. Interested in what I may have qualified for as a client, I read on. That's when I hit the first HUGE mistake made in this promotion.
As I would hope, there was a deadline on this "exclusive pricing" which, in theory, should make me feel some urgency to place an order. But immediately following the expiration date notice was a statement that indicated a new "exclusive pricing" offer would be sent to me when that one expired.
WHAT?
That took the urgency right out of the picture. Apparently I can order any time I want and get a deal. No rush, right?
Then the thought hit me: If this blatant a blunder was made in this promotion, is my "exclusive pricing" even really exclusive? So I went to the company's website. Yep...you guessed it. My "exclusive pricing" is posted right on their website for anyone who happens by. And I thought I was special.
When we run promotions, we must be sincere. We need to create real urgency. We must make genuine deals to our audiences that really are whatever they are purported to be. Running a promotion right can bring a windfall of sales. Blunders like those I've shared from this company's train wreck of a promotion can cause permanent apathy--a marketers worst enemy.
Remember the boy who cried wolf? You don't want to be him. Especially when it comes to your marketing.
Here's to your marketing success!
Bryan Waldon Pope
No fluff. No hype. Just real-world marketing insights for real business decision-makers
Showing posts with label fast marketing method. Show all posts
Showing posts with label fast marketing method. Show all posts
Wednesday, August 25, 2010
Monday, August 16, 2010
3 Fast Ways to Increase Revenues NOW! (Method 1 of 3)
Most of the people who talk with me about marketing are looking for a quick fix. I hate the see this because consistently engaging in effective marketing practices can go a long way to removing the need for these emergency blitzes. I certainly understand, however, that sometimes a business just needs a shot in the arm to get over a hump. Over my next three installments, I’m going to share three ways virtually any business can create an income boost that can bring in new money in as little as one day, but absolutely within 30 days.
Method #1: Hold an Open House, Seminar, or Other Event
Regardless of the type of business you have, you either have a place of business people can come to, valuable knowledge you can share with your audience, or both. This means you are a candidate for holding an open house to allow prospects to get to know you better, a live or tele-seminar to share your knowledge, or some other similar type of event that gets you noticed.
:: Decide what type of event you are going to hold. It doesn’t have to be fancy or over-the-top. It just needs to meet your audience’s needs.
:: Involve the media and your contacts in getting the word out. Sit down and look at all the places and people who can help you publicize your event. You have at least a few, including the local paper, online community calendars, vendors, and clients; but chances are good you have many more than that. Get your team involved and think through all the possibilities.
:: When you have your plan in place, launch your publicity campaign two to four weeks in advance of the event, depending on the time commitment your event requires on the part of an attendee. A drop-open house only needs a couple weeks’ advance notice, while a full-day seminar calls for four weeks. Remember, though, that most of your attendees won’t RSVP (if that is required) until a few days before the event. That’s just human nature.
:: Keep it simple, especially if you’re new to such an event. Let your fears go, make your plan, and DO IT! You’ll be surprised at how effective events can be in raising your profile, improving client and customer loyalty, and improving your top-line revenues.
Watch for my next two installments. They offer even quicker ways to bring in new money NOW.
Here’s to your marketing success!
Bryan Waldon Pope
Founder
Marketing Success Institute
Method #1: Hold an Open House, Seminar, or Other Event
Regardless of the type of business you have, you either have a place of business people can come to, valuable knowledge you can share with your audience, or both. This means you are a candidate for holding an open house to allow prospects to get to know you better, a live or tele-seminar to share your knowledge, or some other similar type of event that gets you noticed.
:: Decide what type of event you are going to hold. It doesn’t have to be fancy or over-the-top. It just needs to meet your audience’s needs.
:: Involve the media and your contacts in getting the word out. Sit down and look at all the places and people who can help you publicize your event. You have at least a few, including the local paper, online community calendars, vendors, and clients; but chances are good you have many more than that. Get your team involved and think through all the possibilities.
:: When you have your plan in place, launch your publicity campaign two to four weeks in advance of the event, depending on the time commitment your event requires on the part of an attendee. A drop-open house only needs a couple weeks’ advance notice, while a full-day seminar calls for four weeks. Remember, though, that most of your attendees won’t RSVP (if that is required) until a few days before the event. That’s just human nature.
:: Keep it simple, especially if you’re new to such an event. Let your fears go, make your plan, and DO IT! You’ll be surprised at how effective events can be in raising your profile, improving client and customer loyalty, and improving your top-line revenues.
Watch for my next two installments. They offer even quicker ways to bring in new money NOW.
Here’s to your marketing success!
Bryan Waldon Pope
Founder
Marketing Success Institute
Subscribe to:
Posts (Atom)