I’ll be the first to admit, I’ve had a problem in the past with the idea of making a significant amount of money. I’ve watched it ruin too many people. I believe in the old adage, “Money doesn’t create character, it reveals it.” I guess I was a little concerned to find out who I really was.
But a truth regarding money has emerged for me. Here it is:
Assuming what we’re doing to make money is legal, moral, and ethical, the more money we make, the more good we are doing.
At first blush, this may sound like one attempting to justify a pursuit of riches; but this isn’t the case at all. When we are successful, we create value. We provide employment. We enrich others’ lives. And the payoff for doing this well is money.
Even though I believe in this principle, I still believe that money should not be the main focus of our business efforts. When it is, we tend too often to drop off on the important things when the money begins rolling in. Of course, this is a very personal thing. One person may create a better business and serve more people by focusing on the financial side of the business, while another may not. It’s up to each of us to examine ourselves and see what motivates us and how we can best keep our focus.
In the end, if we’re offering superior value, the money will follow. And if we’ve done our part correctly, we will have benefitted many people in the process.
Here’s to your financial success!
Bryan Waldon Pope
No fluff. No hype. Just real-world marketing insights for real business decision-makers
No comments:
Post a Comment