There are some great lessons to be learned from successful businesses all around us. One I saw early on in my business career was the importance of consistency. And there is probably no better model of consistency out there than McDonald’s.
I’ve eaten in McDonald’s restaurants in seven or eight countries around the world. Although there are some slight variations to meet local tastes, the consistency of the McDonald’s experience is clear. If our clients know what to expect in terms in product, price, availability, delivery, and so on, we’re on our way to creating a base of loyal followers.
Sometime after I learned this lesson of consistency, I learned another lesson that is, in large part, the story behind consistency. That lesson: the importance of systems. Systems allow us to turn initial success into ongoing success. Again, looking at McDonald’s as an example, we see systems at work from end to end of their operation. Everything is pre-determined, measured, planned, scheduled, and executed by the use of systems.
How many systems do we have in place constantly improving our marketing, sales efforts, production, and other areas of business that directly affect the prospect and client experience? Where do the mistakes happen that could be remedied with effective systems? How will wise investments of time and resources in developing and implementing systems pay off for each of our companies?
We’d love to hear about the systems in place in your business that help you succeed, or questions you may have about systems you should have in place. Join the conversation.
Here’s to your systematic success!
Bryan Waldon Pope
No fluff. No hype. Just real-world marketing insights for real business decision-makers
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