I’ve been listening, once again, to Earl Nightingale’s “The Strangest Secret” as I’ve been traveling. If you’re not familiar with this classic piece, I strongly suggest you get it and absorb it.
To oversimplify Mr. Nightingale’s message, he tells us that we become what we think about. He cites Napoleon Hill and others throughout history as having shared this same truth.
Think about this principle in the context of being a marketer. That may be your full-time job, but more likely it is just one of the hats you wear in the course of running your business. So how do you become a great marketer?
Let me pause here and state clearly that I don’t believe you can simply see yourself as a successful marketer and have it become so magically. It takes effort and dedication. It takes time. But it can’t happen if you don’t see yourself as such, even with effort, dedication, and time.
There are many truths in our world. The truth that we become what we think about is one that has become increasingly important and apparent to me. What a powerful nugget this is. We are, and will continue to become, who we want to be at the level of our core beliefs. How empowering it is to know how to direct that reality from its foundation.
Here’s to your thinking like a great marketer!
Bryan Waldon Pope