Nike’s and Wayne Gretzky’s Advice

For years, I’ve appreciate Nike’s tag line that tells us to “Just Do It.”

This past week, I’ve encountered a number of situations with clients, cohorts, and myself in which the answer has been, “Just Do It.” What a refreshing reminder! When we let doubt, fear, or any other obstacle keep us from getting out there and making our mark, we rob ourselves of the success we’re seeking.

Not sure if a campaign is ready to roll out? Just test it! Don’t know if the question you’re going to ask will lead that prospect to make a purchasing decision? Just ask it! Whatever the next step is you need to take to get your marketing results to the next level…Just do it!

Gather your team. Define what your company needs right now to move forward. Don’t focus on obstacles, but instead see solutions. Then act. Famed hockey legend Wayne Gretzky says it best when he reminds us that we miss 100% of the shots we never take. Take that shot.

Today is my day. How about you?

Here’s to your marketing success!

Bryan Waldon Pope