I have some bad news: I’m dying. But I have some even worse news: You’re dying, too.
Recently, I’ve observed reminders all around me of our unstoppable progression toward an inevitable end of our days in business, our physical abilities to serve others, and our mortality. But don’t jump ahead of me. This isn’t a message of gloom, but rather one of exuberance!
Businesses die. People die. But despite these unavoidable facts, we each have the opportunity to make a positive difference before these times come. My father used to say, “Make hay while the sun shines.” That’s what I’m talking about.
As important as “making hay” may be, the reasons why we’re doing it are even more important. Of course, we each need money to live. That’s a given. There are many ways to make money, however. Some make a positive difference in the lives of others, and some do not.
It all comes down to adding value to the lives and situations of others. If what we do for a living enhances lives, creates jobs, helps businesses and people succeed at what is important to them, and so on, we’re adding value. We will be personally fulfilled and we’ll make the money we need.
By contrast, when we’re making money but not adding true value to the lives of others, we don’t find sincere personal fulfillment despite the fact we may have a fat wallet. I would submit in this scenario, we are not genuinely successful. And, of course, if we’re not adding value and not making money…well, it’s definitely time for a serious assessment.
I’ve watched friends and acquaintances travel both directions on this road. Some move from working hard to add value to taking the easy road of hollow and meaningless profiteering, while others have caught the vision of the importance of always adding value to the lives of their vendors, employees, and clients--thrusting forward and upward to new and better heights.
Take some time to step back and assess your situation. How can you add even more value to what you offer? How can working with you bring more fulfillment to the lives and situations of your target audience and others with whom you associate in business?
If you are vigilant in making this your ongoing focus, I can promise you without reservation you’ll find every success you desire. My sincere thanks to those who have molded me over the years and helped me see this reality.
Here’s to your value-building success!
Bryan Waldon Pope