Monday, December 6, 2010

2011 Marketing and Business Plans

The holiday season is here! And with this season comes a time of reflection and planning for all business owners.

What went well in 2010? What could have been better? What are we going to do to make the most of our opportunities in 2011?

It’s extremely valuable, at least once a year, to step away from our businesses, evaluate what has happened since our last examination of the company, and plan for the upcoming year. For many of us, December is the time to undertake this task. For others (like retailers, who are in the middle of their busy season), this activity may make more sense after the first of the year.

I’m going on my annual retreat next week. This is a solo experience where fresh mountain air, fluffy holiday snow, and a crackling fire combine to take me away from the trenches of everyday business and open my mind to limitless possibilities. (Who knows, I may even buckle on the ol’ skis and hit the slopes while I’m at it just to make the experience complete.)

After this solo portion of my review and planning experience, I’ll take what I come up with and present it to my team for further examination and input. By month end, I’ll have my 2011 plan in place.

However you choose to engage in this activity, I strongly suggest you do it. A two-part solo/team approach works well for me. Perhaps a team retreat is more suited to your situation. Whatever the case, it doesn’t have to be expensive, but the outcome is genuinely invaluable.

Here’s to your 2011 planning success!

Bryan Waldon Pope

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